Hugh & Grace is a luxurious, nourishing self-care line safe formulated to help promote skin immunity, resiliency and beauty, naturally. The company is very mission focused, founded by a couple who struggled with unexplained infertility for over 14 years to come to find, that hormone disruptors found in most personal care products (including clean products) could have been the cause.

Made with Moxie is serving as their creative strategist and department, driving marketing efforts and brand presence including web site design and copy, social content and design, recruitment campaigns, and all collateral in all forms.

TruAura, a direct sales model, is a leading probiotic and micro-biome skin care company. Using incredibly innovative technology, TruAura is changing the way the direct sales industry works. Made with Moxie helped define how to simplify, market and brand the technology in an approachable way while incorporating some of the traditional direct sales training. We concepted, wrote and created all the training content, the Getting Started Guide, the training videos, the training calls, event content, and ongoing training. We also developed the opportunity message through an Opportunity brochure and digital campaign as well as fostered the Field community through a spotlight and recognition campaign.

A RETURN TO RELEVANCE with FRESH EYES

Perricone MD is a prestige skin care line created by Dr. Nicholas Perricone, heavily backed by science and grounded in safety and efficacy. Unfortunately, the market was moving faster than the brand and it needed a face lift in creative and overall strategy. We redefined the content strategy, digital strategy and overall creative , reviving the brand messaging, tone and look through several series of triggered emails and banner ads. We determined that we needed to build trust and confidence with credibility through Dr Perricone and the proven efficacy identified in the research. We also needed to humanize by creating an emotional connection with the customer. Lastly, we needed to modernize the brand to establish relevancy to a younger demographic.  

“The click-through rate on the Pre:Empt campaign we just completed was twice that of the previous campaign - we attribute the vast performance improvement to the creative designed by the Moxie team!”

– Katie, Senior Digital Marketing Manager, Perricone MD

ELEVATING THE IN HOME PURCHASE EXPERIENCE

True Botanicals needed a refresh for their inbox pieces–fast. In two weeks, we turned around three brochures, each with a separate audience and purpose. We developed the content strategy, brochure format, art direction and design for all three pieces.

I was brought in as the Creative Strategist and Acting Creative Director to help define and execute product campaigns across digital, print, and brand activation touchpoints. My focus was on elevating Arbonne’s distinct positioning in a saturated wellness and skincare market, bringing clarity and purpose to three key product launches:

Anti-Aging Skincare Line: Developed strategic messaging and visual direction to cut through a crowded category. Focused on resonating with a modern demographic by highlighting science-backed performance and a clean, elevated aesthetic. This is now their best-selling skin care line.

Probiotic Supplement Launch: Positioned a first-of-its-kind probiotic with an innovative delivery system—designed to be kid-friendly, convenient, and effective. Led creative development across digital and print to highlight its everyday ease and wellness benefits for the whole family. The campaign focused on a friendly, approachable, and trustworthy tone to resonate with parents seeking simple, science-backed solutions for their kids’ health. This is one of their bestsellers.

Super Greens Protein Powder: Crafted a fresh narrative and look for a greens protein powder in a saturated space, centering the campaign around the product’s unique “Green Synergy” blend, the natural-real ingredients inside (showcasing the incredible bounty of plants and fruits in each serving) and functional performance. This is one of their best selling nutrition products.

Zyia Active is an active wear company with a direct sales model. Made with Moxie was asked to determine and define the training needs for its Reps. In addition to reviewing all of the training, consulting with various reps to provide an informed recommendation, Moxie also conducted a series of coaching calls for various teams, based on their status.

GULU Made is a sewing factory in Gulu, Uganda that designs, builds and exports high-end backpacks and bags in Africa and brings them to the US market. They create thriving jobs in a community that has suffered significant trauma from war and exploitation. They promote export manufacturing as the most proven model for economic growth and poverty alleviation and provide an opportunity for dignity to the people of Gulu, Uganda. Made with Moxie assisted with driving the kickstarter program that exceeded its goal, reaching 128% funding. Made with Moxie is now working to define the brand story, visual identity and official launch of the company.

We were charged with redefining the positioning of the company to be more accurate to it’s mission and relevant to the world, to stand out. We developed a strong position based on the mission, defined the messaging and its hierarchy, created a brand voice and tone and defined a visual identity. We executed this all through a revamp of the website. In turn, we re-ignited a field.

Part & Parcel is a fashion company for plus size women, offering dimensional sizing for clothing that truly fits. It is creating a community of plus size women by uniting them through apparel and a the direct sales model, creating a truly personal approach. We were tasked with developing the debut Spring Catalog, the Fall Catalog, the Opportunity Brochure and the Partner Training Guide among other pieces.

BRINGING A LIFESTYLE TO LIFE

Boisset Collection is a lifestyle brand with the vision to provide access to the world of wine through the social selling model. Boisset Collection currently has a very successful wholesale and retail model but needs expertise in how to thrive in the direct sales space. We conducted a strategic audit, defining the brand pyramids and positioning for the program. We then carried the messaging hierarchy and visual identity to the opportunity brochure, tasting/host experience and product catalog.

MAKING THE UNTHINKABLE ESSENTIAL

Spence Diamonds is a leading diamond retailer based in Canada and entering the US. Spence Diamonds offers both Artisan or lab Created Diamonds and mined diamonds with a unique shopping experience. Our goal was to define the positioning for the Artisan Created Diamonds and to help Spence disrupt an industry entrenched in years of tradition and dishonesty. Educating the consumer on the benefits, the authenticity of the product and undeniable ethics in approachable and transparent tone established Spence Diamonds apart as an industry disruptor and solution.  We redefined their positioning with brand strategy, content strategy, voice and visual identity. We redesigned the website, managed the development and defined a marketing plan to launch the brand.

CREATING A KEEPSAKE BRAND

We needed to create a brand identity that conveyed a joyful, personal and social connection with an approachable, stylish feel. 

We created a visual identity with bright pops of color and patterns incorporating the KEEP products in a playful manner, setting the overall tone for the brand. We rolled the identity out to the print and digital assets as well as the packaging.

MAKING TRAINING AND "WORK" IRRESISTIBLE 

What do you want to pick up in your spare time – a training manual or a fashion mag? We needed to completely redefine and rebrand training in the direct sales industry – simply put, we needed to remove the notion of training. 

We conceived and executed a complete program with a Starter Kit, guides, an innovative online university complete with several series of emails, videos and live events, all with an upbeat, fashion and fun focused approach.

DEFINING A NEW INDUSTRY

The direct sales space is growing and gaining more notoriety but it still carries with it an "ick" factor. Using a fashion forward, editorial approach and relevant, modern mediums, we reinvented the party planning space. 

We conceived and executed the season campaigns, including messaging, marketing strategy, photography art direction and production, look book design, print production, digital design and video.  

IT'S NOT JUST A PRODUCT, IT'S A MOVEMENT

Perfectly Posh offers skin and hair care products based in all natural, cruelty free ingredients sold through Independent Consultants. We were charged with elevating the brand via the homepage and creating an engaging, joyful and enticing brand for the business opportunity via the Join page.  

TELLING A STORY IN A WAY THAT OTHERS WANT TO SHARE

NeoLife International is a global nutrition company providing superior quality supplements, based in nature and backed by science for over 60 years. In addition, NeoLife is a direct selling company, providing home based business opportunities. We were charged with creating a video that is approachable, relevant, engaging and presents the business opportunity in a way that resonates with today’s market.  We created 5 versions for 5 countries.

We were asked by Kroger and Pinterest to develop a 2019 Super Bowl campaign on Pinterest to drive awareness of the Simple Truth brand. We created a campaign that put a healthy alternative spin on Big Game day fare. We identified the recipes, created the relevant names and positioning, produced the photo shoot and all assets for the final pins. The campaign delivered the best CTR they had done to date.

We were tasked with creating a Back to School campaign for Pinterest to serve as a Dorm Room Guide. We created several static pins and a 3-d virtual scan of the room. We developed the concept, produced the shoot, and created the final pieces. The overall CTR for the quarter was the highest ever.

COMPENSATION PLAN MADE EASY

Gardenuity is a specialty urban gardening company using the direct sales model. They approached us to develop four documents for potential business owners explaining the details of the Gardenuity compensation plan and how to grow their business. Soup to nuts, we put together the strategy, wrote the copy and updated the design to be simple, fresh and conversational—making what can be confusing content easy to digest.

MAKING SHAKLEE RELEVANT AGAIN

Shaklee, a household name in the 1950’s, was in desperate need of a facelift to attract a younger demographic. We wanted to leverage the credibility of its heritage while introducing a modern, more relevant positioning for today's market.

We refreshed the mission statement and manifesto and created a print brochure to serve as the guideline for the new face of the brand. We then took the brand update a step further, renaming the household cleaning and weight management product lines.

CONCEPT, STORYBOARD, SCRIPT, ART DIRECTION, GRAPHICS, PRODUCTION

A video is an engaging tool to promote brand awareness and tell your brand story. It allows others to interact with your brand, sharing it amongst their own communities. Video also doesn't have to be expensive to be effective. 

MISSION, BRAND VOICE, VISUAL IDENTITY AND PRINT COLLATERAL

Clover came to us with a name and a business idea. Our job was to conceive and execute a brand personality and visual identity that was unique, inspiring and credible. 

We developed a succinct mission statement, created the brand voice/manifesto to serve as a guideline for the brand personality and the visual identity, including the logo, logo mark, color pallet, photography direction and graphic standards.