We Don’t Just Build Brands - We Launch Movements.

Simply put, I love researching and creating unique stories for brands. But more than that — I’m obsessed with finding patterns in culture, uncovering white space, and helping brands stake their claim before the rest of the world catches on.

Before hormone health became a wellness headline, I was helping Hugh & Grace define the category. Before femtech hit the mainstream, I helped The Body Agency shape its story. And before clean beauty became crowded, I was working behind the scenes with Shaklee, Stella & Dot, Arbonne, and others to create products, campaigns, and communities that set the standard — not follow it.

We combine insight-led trend strategy with creative execution that moves people.

What Makes Us Different

Trend-Led Strategy
We turn cultural foresight into brand opportunity—helping you lead, not follow.

Multi-Channel Expertise
From retail to direct sales to DTC, we know how to build strategies that motivate teams, engage consumers, and scale.

Right-Sized Support
We’re flexible. Whether you're a startup or scaling brand, we tailor the team and deliver creative that exceeds expectations.

Lifestyle-Driven Thinking
We don’t just chase trends—we create meaningful brand experiences that last.

Founder-Led, Always
Every project is personal. You’ll work directly with Joanne from first concept to final execution.