MISSION, BRAND VOICE, VISUAL IDENTITY AND PRINT COLLATERAL
Clover came to us with a name and a business idea. Our job was to conceive and execute a brand personality and visual identity that was unique, inspiring and credible.
We developed a succinct mission statement, created the brand voice/manifesto to serve as a guideline for the brand personality and the visual identity, including the logo, logo mark, color pallet, photography direction and graphic standards.